HAIR DEFINES YOU
hew&Co. is a high-end hair salon delivering the ultimate experience for their clients. Located in a spacious loft setting eight floors up offers an relaxing oasis from the hassle and bustle of San Francisco’s downtown.
hew&Co. is a high-end hair salon delivering the ultimate experience for their clients. Located in a spacious loft setting eight floors up offers an relaxing oasis from the hassle and bustle of San Francisco’s downtown.
Zindagi Salon was established in 1999 and owner Erik Webb has been an anchor in the San Francisco hair industry for decades. hew&Co. (hew=Hair by Erik Webb) is his newest brand attached to Zindagi Salon.
Hew by definition is about cutting and giving form or shape. This is at the core of what they do. But beyond the expert cutting techniques that their stylists have honed, they are all about color too. Specialized in enhancing the cut with the perfect hue that is personalized to the customer.
LOGO
To start we took the font Benton Bold and modified the three letters to fit the name in lower case. Big and bold the vertical positioned three letter combination is masked in different hue transitions to represent cutting (letter cutout) and coloring (variety of hues). Underneath hew the letters “&Co.” in the font Benton Light indicate the stylists working – as one team – with Erik. Ever changing, it offers the hair salon the opportunity to express a never ending color story.
IDENTITY APPLICATIONS
To build the brand smooth color (hue) transitions, reflecting hair movement and coloring, support the logo. Unique layered color hues were chosen to give each item a distinctive look. Yet seeing the items together one recognize the hair salon strong unifying branding message.
WEBSITE
In the visual material we directed a photo-shoot with the focus of a positive energetic inclusive character. The photography had a focus on the precision beauty of the different hair styles. In contrast video was shot simultaneously to capture the movement and motion of hair. This dynamic approach was emphasized through hue coloring of the hero shots in accordance of the branding smooth hue gradient transitions.
